Roy Rogers was the name of a tailour who travelled the American West in the 19th century to manufacture and repair farmers’ wear. It is also the name of the Florence-based company which first introduced denim in Italy in 1949.
The ‘Autentico Vintage’ label.
Spring/summer collection 2013
An Italian icon of denim wear with its trademark five-pocket jeans, jean jackets and shirts with the unmistakable triangular ‘Roy Rogers’ tag, the brand was a symbol of American-style rugged cool for two generations of Italians.
Flagship Store in Florence.